An ECNL Celebration of Passion, Independence and Strength of Elite Female Athletes

  • November 8, 2016

RICHMOND, VA (November 8, 2016) – In anticipation of the first Elite Clubs National League National Event of the 2016-17 season this weekend in Phoenix, AZ, the nation’s top female youth soccer league officially launched its #UNSHAKABLE campaign today.

The #UNSHAKABLE campaign celebrates the drive, passion, independence and strength of the ECNL athlete.  Using images, videos, and real stories that will build throughout the season, #UNSHAKABLE will highlight the challenges, motivations, and choices that players face through their soccer journey, sharing moments of triumph and success to motivate today’s ECNL player.  Importantly, the #UNSHAKABLE resources and concepts were developed by female athletes for female athletes, with contributions from notable ECNL Alums in all professions – from the field, the classroom and the work force. All players can access the #UNSHAKABLE offerings at AmazingYoungWomen.com.

“There’s an unwavering belief and commitment in today’s ECNL female athlete as they watch the success of those who came before them, and visualize following their path,” said ECNL Commissioner Jen Winnagle.  “The confidence and poise of today’s ECNL player is stronger than ever.  We want to see them harness these qualities to drive them on the field, prepare them for the next step of their career, and propel them throughout their life.”

With a seven-year history, ECNL Alums have made an unprecedented impact on collegiate soccer, and are just beginning to hit the national, professional and international stage.  With each new ECNL Alum success story, a new dream and new confidence emerges for today’s ECNL player.  To celebrate the power of player-to-player motivation, emphasize the need for role modeling and community in achievement, and support the importance of a holistic development experience, #UNSHAKABLE will include the opportunity to become an Amazing Young Women Ambassador, a way for players of all ages to connect with those that have come before them and will come after them.

“The stories of former ECNL players as they move from club to college soccer, and then into the workforce in countless different professions, motivate the current ECNL athlete to conquer the challenges ahead of them, and give them more confidence and belief to take the actions and make the difficult decisions to achieve their own goals,” said Winnagle.  “The ECNL has and will continue to celebrate this journey to personal excellence, and will provide a platform for these amazing young women to recognize their true potential on and off the field.”

About #UNSHAKABLE

#UNSHAKABLE is a dynamic campaign of digital, social and on-field activations expanding the Amazing Young Woman offerings to showcase and celebrate female role models, and offer an aspirational focus for all female athletes and teens as they prepare to be our next generation of leaders.  Highlights include:

#UNSHAKABLE Online:

  • #UNSHAKABLE limited edition NIKE retail line will launch this season at ECNL National Events and on http://www.shopayw.com to capture the pulse and drive of today’s players.
  • #UNSHAKABLE Video Series designed to take you through various soccer moments that highlight life moments and the daily journey of elite female players as they chase their dreams.
  • Alumni Ambassador resources to connect today’s elite female player with the role models that have come before and those that will come after.

#UNSHAKABLE On-Field:

  • The ZONE health and well being center onsite.
  • The #UNSHAKABLE Lounge with a social media display designed to engage current players and connect them to others through relatable posts, stories and pictures.
  • Compilation Team Competitions, offering multiple platforms for players to share their motivation and connect with ECNL Alums.

“We are celebrating what it takes to become an amazing young woman, and celebrating those who believe in their potential and redefine what it means to be an elite soccer player.  We want to embrace this drive and passion to support these players as they rise to new heights, and connect them to the expanding group of alums that helped pave the way,” added Winnagle.

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About Amazing Young WomenTM:  The Amazing Young Women campaign is a dynamic platform of online and local market activations that showcase and celebrate female role models offering an aspirational focus for all female athletes and teens as they prepare to be our next generation of leaders.  The ECNL is calling on all of the nation’s women to join the movement to celebrate the endless potential of today’s girls.

Women of all ages can share their personal moments of inspiration through elevated stories and social media.  Every share and submission helps drive a movement that celebrates the power of what it is to be a girl today.

About Elite Clubs National League ®:  The Elite Clubs National League (ECNL) was founded in 2009 to enhance the developmental experience of female youth soccer players in the United States through: (i) improving the competitive environment through creation of a true national competitive league; (ii) improving the process for identifying elite female soccer players through a systematic scouting and identification program based on national competitions; and (iii) improving the daily training environment at top female youth soccer clubs through developing best practices and training and organizational guidelines for its member clubs.  The ECNL is sanctioned by US Club Soccer and is sponsored by Nike Soccer.

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